Tag Archives: packaging design

Toy Packaging Design

21 Nov

Packaging categories and characteristics
1. The food packaging
To mark the production date and the period of validity, often use the window structure to let the customer directly see the food inside the packaging, or use realistic pictures, or use the technique of expression such as cartoon image.

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2. Electronic products packaging
This kind of package with particular emphasis on protection and transportation, always used with combination packaging form to reflect the characteristics of the unit value of the products. Packaging container for hard material, the packing picture often in picture form.

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3. The cosmetic packaging
Cosmetic packaging in material selection, modeling and decoration such design aspects, generally pursuit of noble, gorgeous, quietly elegant, pure, or solemn generous the aesthetic feelings.

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4. Pharmaceutical packaging
Pay attention to the structural design, safe and reliable images often use can cause health and beautiful legend of abstract shapes and colors. Pay attention to the introductory text, the clean color and fast distinguish drug classes.

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5. Toy packaging
Like novelty toy packing should be according to the children, full of childish thought characteristic conception. Modeling and novel structure is clever, lively, fun picture requirements. Exercise more bright-colored color with pure color and contrast them.

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Market positioning of toy packaging design

1. Located in children’s toys
With the characteristics of a scientific, informative and interesting puzzle, durability and the ability to develop and practice.
2. Locate in the adult toy
Characteristic and the individuality, can be used as collections and the fine degree of the toy.

Case: Barbie Doll

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Toy packaging design
1 Character design
Some may not have a graphic image in the design of packaging decoration, but you can not do without captions. Many good packing all attach great importance to the design of the text, or even completely composed images, text changes very clearly highlight commodity brands and use.
(1) Packing literal text types
Basic words
Including brand, name of commodity, the manufacturer and address.
General arrangement on the packaging of the main display.
The manufacturer name and address can also be programmed in the sides or rear, the choice of words is commonly specifications.
For the brand, commodity do model change design.

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Data words
Including the composition, model, specification, etc.
Arrangement on the back of the side of the packaging or more, also can be arranged on the front, but must pay attention to the composition of the overall relationship

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Including product use, usage, precautions, etc.
Text content should be concise, font print application rules, normally not arranged in the packaging

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Advertising words
Advertising goods TuiXiaoXing text content characteristics, can sometimes have powerful promotion effect.
Should be honest, concise, vivid.
Typography and layout part is free and lively
Do not belong to the necessary text

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2. The design key points
1. Highlight the commodity attribute
2. Pay attention to the recognition

Toy packaging design graphics and color
1. Pay attention to the characteristics of the packing

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2. The toy packaging design of color
(1) Integrity
Finally the design of the packing effect by color.
Coloring to lively, concise, pure color better than mixed color contrast, tinted tinted much more eye-catching than less, can use two color will never do it with a three color
(2) Functional
Color personality characteristics with products, enterprises can unite. The identification of color generally stronger than graphics and text.
The pink barbie dolls
Orange wine the pooh
(3) Emotional:
The bright and dark, gray
Cold, warm
High, medium, low profile
Red, orange, yellow, green, blue, and purple
Personalized and specificity

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The charm of packaging design

27 Sep

Packaging design is a set of practical technology, marketing science, aesthetics of design art. It not only make the product has to be both safe and beautiful coat, in today has become a powerful marketing tool.

The concept of packaging design

Literally speaking, the word “packaging” is paratactic structure, “package” namely package, namely “outfit” adornment, mean, decorative items package. From a design perspective, “package” is to use a certain material wrapped things, its fundamental purpose is to make the things not easy to damage, easy to transport, this is the category of practical science, it is to belong to the concept of material; “Pack” means things of ornament. This refers to the good things in a different technique for the parcel beautification adornment, make the package look more beautiful in appearance, this is aesthetic category, it belongs to the concept of culture. Simple speaking “packaging” is to blend the two concepts reasonably and effectively.

The connotation of packaging design

After meeting the basic requirements of product packaging design, we should consider more connotation in the design of parts. If the packing design is the concept of wearable art package, decorate the human body, form of packaging design is the person’s clothing attire, so, the connotation of packaging design is the people’s spiritual and cultural ideas. One’s attire can reflect his thoughts and culture level, packaging design can reflect the different connotations of product, brand and enterprise.

The performance of the packaging design

Packaging design of performance usually consists of 3D package design of decorative design and plane.

The fundamental model of stereo modeling to form the packaging. Recently, with the development of new materials and use for the design of the packing modeling also provides more empty, between the traditional materials, such as paper, wood, cloth… No longer is the only option. New recycled materials and environmental protection materials such as the development of the packaging design has more forms.

Character design of packaging design

23 Sep

Like advertising design, packaging design can sometimes without graphics, but you can not do without text, the text is to convey the essential elements of packaging design, a lot of good packaging design pay more attention to the words, or even completely in text changes to handle the packaging picture.

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Packaging text mainly has the following several aspects:

        Basic text: packaging brand, name and enterprise name. General arrangement on the versions of the main display, production enterprise name can also be programmed in the sides or rear. Brand font generally make normalized processing, help to set up the product image. Name text can be decorated.

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          Data text: data text including product composition, capacity, type, specification, etc. Arrangement of parts in the side of the packaging, more on the back, also can be arranged on the front. Design print must be used.

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       Caption words: product use, usage, maintenance and matters needing attention, etc. Text content should be concise, font should use block letters. Don’t usually arranged in the front of the packaging.

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    Advertising words: this is a propaganda sales text content characteristics, the content should be honest, concise, lively, avoid by all means cheating and hassle, the arrangement of parts of a variable. However, advertising is not the necessary text text.

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1, Packing type design

Chinese calligraphy font has the very good performance, embodies the different personality characteristics, is the vivid language in the packaging design.
Printed font was clear and easy with more widespread application in packaging. Chinese characters printed on the packaging is the old song typeface, black bold, variety body and round black body. Different prints have different styles, characteristic has the very good effect to performance of different goods.

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In the packaging design, the most abundant and changeable is decorative fonts. Decorate the body in a variety of forms, changes its form mainly changes shape, strokes, structure, image changes, etc. According to different commodity content should be effective choice.

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Packaging design of choice of font should pay attention to the following points generally:

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Word attribute characteristics of physical style should reflect the base content.Font used good recognition, readability, especially the application of calligraphy. Look not to understand to avoid the general consumer, should be carried out to the adjustment, improvement and make it acceptable for the popular, and do not break its artistic flavor. Pay attention to the content of the same name, the same font style should be consistent.

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Outside the text in the packaging design, for the packaging of export commodities, or sell the packaging design of the word, inevitably involves the use of foreign language. The Latin words most involved in the packaging. The characteristics of this text is based on letter word formation, twenty-six letters have big and small.

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Three major and must elements for packaging design

21 Sep

Today, the world is economic globalization, the packing has been integrated with the product. Packaging as a way to realize the commodity value and usage value, in the field of production, circulation, sales and consumption, plays an extremely important role, the design is an important topic of the corporate world.

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The function of packaging is to protect the goods, convey commodity information, easy to use, easy to transport, to promote sales. Packaging as a comprehensive subject, with goods and artistic combination of duality. Successful packaging design must meet the following five points: shelf impression, readability, appearance design, trademark image, the function and characteristics.

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Namely refers to choose appropriate packaging materials, packaging design by means of clever technology, for packaging goods container structure model and beautification of the packing decoration design. We can see the three constituent elements of packaging design.

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1, Shape factor

Shape factor is shown below in commodity packaging appearance, including the display size, size and shape. In daily life we can see there are three forms, namely natural form, artificial form and occasional form. But when we study the shape of the product structure, must find a kind of form is applicable to any properties, namely the common regular thing, called the abstract form.

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2, The composition elements

Composition is to show the trademark, graphics and text with the arrangement of a complete picture. The four sorts of combination constitutes the overall effect of packaging decoration. Commodity composition elements of trademark design, the use of graphics, text and color right, proper, beautiful, can be called a good design work.

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(1)The logo design

Trademark is a symbol, is the enterprise, institution, product image and the symbol of the facilities. Trademark is closed with arts and crafts, it involves politics, economy, law and art and other fields. The characteristics of the trademark is decided by its function and form. It wants to convey rich content in the form of simple and clean, in a relatively small space, also need to observer in a relatively short period of time to understand the inner meaning. Trademark can generally be divided into text, graphics, combined of text and graphics these three forms. The trademark of a successful design, it should be a product of the organic combination of creative expression. Creativity is according to the design requirements, an idea for synthesis, analysis, induction, summary, through the philosophical thinking, abstraction to image, the design concept by the abstract review expression gradually into a concrete image design.

(2) The graphic design

Packaging decoration graphics refer to the image of the product image and other auxiliary decoration, etc.

Graphics as a design language, is to put the image of the internal and external factors, in the form of a visual image to convey the information to the consumer. To achieve this purpose, graphic design of accurate positioning is critical. Positioning process is familiar with the product process of all content, including commodity, the meaning of the trademark, commodity and the present situation of the similar products, and many other factors have to know and research.

Graphics in forms can be divided into physical graphics and decorative pattern.

Physical graphics: the pictorial painting, photography, etc. Painting is the major form of packing decoration design, according to the needs of packaging integral design drawing picture, for goods and services. Compared to a photography photo, it has free choice, refining and summarizing the characteristics. Painting with great interests it is a means of propaganda, beautification, selling goods. Commercial determines the commodity packaging design should highlight the real image of the goods, to give the consumer’s direct image, so use photography show real, intuitive visual image is the best expression of the packing decoration design.
Decorative graphics: divided into two kinds of technique expression, figurative and abstract. Representational patterns of characters, scenery, animals or plants as packing graphics can be used to express content and properties. Abstract technique used for more freehand brushwork in traditional Chinese painting, the abstract geometric point, line and plane composition pattern, color piece or skin texture effect, the succinct, striking, has the sense of form, also is the main technique of expression of packaging decoration. Usually, the representational form and abstract expression in the packing decoration design is not isolated, but combined with each other.

The dialectical unification of content and form is the general rule in graphic design, in the design process, according to the need of the graphic content, select the corresponding graphical representation techniques, to achieve the unity of the form and content in graphic design, create to reflect the spirit of the age, ethnic style of the applicable, economy, beautiful decoration design work are the basic requirements of packaging designers.

(3) The color design

Color requirements marked in the design of packaging decoration must be comparative and intense, has the strong attraction and competitiveness, to attract consumers’ desire to buy, promote sales. For example, food and rich color, give priority to warm color, outstanding food, nutrition and taste fresh; Medicine and pure; tonal changes in temperature. The middle of the commonly used class cosmetics soft tone; Hardware, mechanical tools shades of blue, and black and other commonly used AD cool-headed, to represent a solid, the characteristics of precision and durable; Children’s toys class commonly used bright pure color and various color piece contrast of changes in temperature, to comply with the children’s psychological and interests; Sporting goods class use bright and loud colors, more to increase the active, the feeling of movement… Different goods have different characteristics and properties. Designers to study consumer habits and hobbies, and the change trend of international and domestic fashion color, color with increasing consciousness of sociology and consumer psychology.

(4) The character design

The text is to convey thoughts, communicate feelings and information, express a certain topic content symbols. Commodity packaging on the brand, name, caption, advertising text and manufacturers, the company or distribution unit, reflects the essential content of the packing. Packaging design must take these words as part of the packaging design to plan as a whole to consider.

Character design of packaging decoration design has the following key points:

Text is concise, real, vivid, easy to read, easy to remember; Font design should reflect the commodity characteristics, nature, uniqueness, and has good recognition and aesthetic function; The text arrangement should be harmonious with the integral design of the packing style.

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3, Material elements

Material element is packaging materials texture. It often affects the visual effect of commodity packaging. Using different material surface changes or surface shape can achieve the best effect of commodity packaging. Packing material, whether it is paper material, plastic materials, glass, metal materials, ceramic materials, bamboo and wood materials, and other composite materials,has a different quality of a material skin texture effect.

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Use different material, and to combine properly configured, can give customers with novel and cold or luxurious feeling. Material elements is an important part of the package design, it is directly related to the function of the packaging and the way of economic cost, production processing and packaging waste recycling and other aspects of problems.

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