Tag Archives: food packaging

Toy Packaging Design

21 Nov

Packaging categories and characteristics
1. The food packaging
To mark the production date and the period of validity, often use the window structure to let the customer directly see the food inside the packaging, or use realistic pictures, or use the technique of expression such as cartoon image.

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2. Electronic products packaging
This kind of package with particular emphasis on protection and transportation, always used with combination packaging form to reflect the characteristics of the unit value of the products. Packaging container for hard material, the packing picture often in picture form.

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3. The cosmetic packaging
Cosmetic packaging in material selection, modeling and decoration such design aspects, generally pursuit of noble, gorgeous, quietly elegant, pure, or solemn generous the aesthetic feelings.

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4. Pharmaceutical packaging
Pay attention to the structural design, safe and reliable images often use can cause health and beautiful legend of abstract shapes and colors. Pay attention to the introductory text, the clean color and fast distinguish drug classes.

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5. Toy packaging
Like novelty toy packing should be according to the children, full of childish thought characteristic conception. Modeling and novel structure is clever, lively, fun picture requirements. Exercise more bright-colored color with pure color and contrast them.

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Market positioning of toy packaging design

1. Located in children’s toys
With the characteristics of a scientific, informative and interesting puzzle, durability and the ability to develop and practice.
2. Locate in the adult toy
Characteristic and the individuality, can be used as collections and the fine degree of the toy.

Case: Barbie Doll

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Toy packaging design
1 Character design
Some may not have a graphic image in the design of packaging decoration, but you can not do without captions. Many good packing all attach great importance to the design of the text, or even completely composed images, text changes very clearly highlight commodity brands and use.
(1) Packing literal text types
Basic words
Including brand, name of commodity, the manufacturer and address.
General arrangement on the packaging of the main display.
The manufacturer name and address can also be programmed in the sides or rear, the choice of words is commonly specifications.
For the brand, commodity do model change design.

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Data words
Including the composition, model, specification, etc.
Arrangement on the back of the side of the packaging or more, also can be arranged on the front, but must pay attention to the composition of the overall relationship

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Including product use, usage, precautions, etc.
Text content should be concise, font print application rules, normally not arranged in the packaging

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Advertising words
Advertising goods TuiXiaoXing text content characteristics, can sometimes have powerful promotion effect.
Should be honest, concise, vivid.
Typography and layout part is free and lively
Do not belong to the necessary text

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2. The design key points
1. Highlight the commodity attribute
2. Pay attention to the recognition

Toy packaging design graphics and color
1. Pay attention to the characteristics of the packing

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2. The toy packaging design of color
(1) Integrity
Finally the design of the packing effect by color.
Coloring to lively, concise, pure color better than mixed color contrast, tinted tinted much more eye-catching than less, can use two color will never do it with a three color
(2) Functional
Color personality characteristics with products, enterprises can unite. The identification of color generally stronger than graphics and text.
The pink barbie dolls
Orange wine the pooh
(3) Emotional:
The bright and dark, gray
Cold, warm
High, medium, low profile
Red, orange, yellow, green, blue, and purple
Personalized and specificity

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Concepts and background of creative food packaging

29 Sep

      For manufacturers and market today, one of the important role of food packaging is promoting sales. Sales is not simple, it is very hard to sell to customers, the factory have what, what customers have to buy. In food manufacturer’s eyes, traditional”sales” only refers to the products listed, sale, promotion, etc. But as the economy exhibition, the commodities on the market is becoming more and more rich, the market is more and more prosperity, customer choice is also becoming more and more widely.


     The food sales market has to shift from “seller’s market” to “buyer’s market”, the traditional concept of “sales” has been replaced by “marketing concept”. Food sales have transformed from product centered to the needs of the consumers as the center, from product development, pricing, promotion the product from producers to consumers, and then will give consumer feedback to manufacturing enterprises.





      And in the food packaging design, must also set consumers as the center, take the market marketing concept of packaging products for market research and product positioning, brand planning and packaging design, packaging structure and form of innovation, the promotion strategy, and the scheme of packaging and printing, etc. Therefore, in today’s commodity market is given priority to with a buyer’s market, consumers’ subjective intention has become one of manufacturer main consideration factors.


      As for subjective factors, and said to the consumer, I think in today’s social development progress, consumers had not only to “full” concept to guide their own will, instead, is “good”, which refers to the “good” contains many aspects, “full” is just one of the necessary conditions, in the commodity market intense competition, the condition has been obviously contained by most of the goods.


     Other aspects are increasingly becoming the dominant factor in affecting consumers’ subjective intention, and the other aspect is also each enterprise competition is the main battlefield, with manufacturer here it includes various said other aspects of marketing strategy and method, packaging materials the structure of text color graphics, packaging and innovation, and so on. And I think, in the view, the structure of the packaging material text color graphics and packaging forms and innovation has increasingly become an important factor to affect sales of food. And they also is just what I want to discuss the main topic, here I also habitually call it creative packaging.


     So what is a creative packaging? There is a wonderful saying : “Innovation is the soul of a nation’s progress, is the driving force for national interest and developing . “Have good ideas will become active to innovation, the innovation is a good idea. And shows its novelty and uniqueness. Idea of “a” in the interpretation of the “initiative”. Meaning “new, creative” .


      In today’s social development, more and more attention to human nature, the packaging can not separate from personal account, it must stand in the perspective of human nature to think about design, humanization is a concept, the concept of expression is not only to attract the attention of consumers, at the same time in the beautiful edify sentiment of consumers can according to consumer habits, operation habit, convenient for consumers, both need to be able to meet consumer demands for packaging function, and can meet the demand of consumer’s mind. Thus it can be seen that if the packing once has the characteristics of the human nature, it has ideas, it is a creative packaging.