A few knowledge of successful packaging promotion

9 Oct

    Packing promotion refers to the marketing activities that enterprises use packaging introduce products to target customers, and to persuade customers to buy the product .

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    Consumer psychology and packaging position
    Consumer psychological analysis
    Consumer purchasing motivation:
    Emotional motivation (such as competition and competitive, equality, comfort, and entertainment, health, memorial, etc.);
    Rational motivation (convenient and practical, safe and reliable, value-added, after-sales service, etc.);
    Love motivation (reasonable price, variety, good service, convenient and affordable).

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   Consumers purchase process: unknown attention, interest, comparative evaluation, observation and practical purchase.
   Consumers purchase forms: name, take the initiative to purchase, repeat purchases, impulse buying, new product purchase, impression purchase, popular purchase, advertising, packaging differentiation purchase.

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    Packaging market positioning
    From the perspective of the analysis of market opportunities, and then to market segmentation, choose target market, finally complete the positioning.

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    Market segmentation:
    Analysis of market opportunities (micro and macro environment analysis)
    Market segmentation (geographic segmentation, demographic segmentation, psychological segmentation, behavior subdivision, loyalty segmentation and degree on the relationship between the product segmentation, etc.)

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    Choose target market:
    Evaluate the target market (scale and development trend, the attraction of the target market, enterprise goal and ability)
    Select the target market

                                              

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   Marketing position
   Modern packaging promotion strategy
   Packaging elements decisions

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   Function: protection analysis and social recognition analysis
   Structure: the structure analysis and local structure analysis
   Shape: form, color, brand analysis
   Material: material cost analysis, application analysis
   Aesthetic: psychological aesthetic, psychology, social psychology and mental nature
   Ethics: natural ethics (man-machine engineering) and social ethics (all the requirements of social utility to learn social psychological need satisfaction or not)

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Packaging promotion strategy
     Names of commodity and packaging promotion: the trademark and brand attributes, the main brand marketing focus, brand (a trademark) as the main marketing focus

    Commodity packaging differentiation promotion: differentiation of age, sex differentiation, price, color differentiation, differentiation of style, function, packing morphological differentiation, differentiation of size and series.

    Trademark packaging promotion: the differentiation of trademark and trademark
Identify packaging promotion of the project: development and setting up enterprise new image

     Packaging design of diversified packaging sales: packaging appearance differentiation, brand name differentiation, symbolic pattern differentiation, design style differentiation differentiation differentiation, packaging material, style and personality.

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   Packaging official documents promotion strategy: the ads or new style, new products
  Add gift packaging: use gift coupon against competitors’ pricing strategy and promotion
  Advertising synchronization packaging: the packaging of the sales promotion activity
  Impression drawing design of packaging promotion: such as masculinity and female soft impression; Classical or modern  impression; The impression of imports, or goods; Senior, intermediate level or general impression and so on
  Show packing: POP packaging

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